Analysts and investors have been asking Bezos for years if Amazon will open a store, and his response is often much the same as what he told interviewers in 2012: "We do, but only if we have an idea that's really different. One thing we at Amazon has not been doing very well is doing follow-through products.” It was that summer that he began to seriously consider the opportunity to do brick-and-mortar retail. Brick-and-mortar retail accounts for 90 percent of total U.S. retail sales, according to the U.S. Census Bureau. Bezos also saw that a company of Amazon's size would have to enter new industries if it was to continue to grow (development of the voice-activated Alexa assistant and Amazon, which made Bocsh and The Lord of the Rings:
The Lord of the Rings) The Studios division all started around the same time).To this end, Bezos put senior vice president Steve Kessel, who telemarketing list was in charge of Kindle development, to lead the publishing industry into the digital book era. Kessel asked Gianna Puerini to restore the Seattle-area house and lead the development of the product. Gianna, who oversaw Amazon's homepage and product recommendations, was retired at the time (retired again earlier this year). Puerini found a modest six-story building in the South Lake Union District, just a few blocks from Amazon's headquarters, and set up camp. One of her first tasks, according to a former colleague, was to pick a project code name that would be so boring that no one would notice, because the project required secrecy from internal staff as well.
Over the next few years, the name IHM, or "inventory health management," will accompany the team. To find someone to oversee the project, Kessel brought in Bezos' shadow, technical advisor, Dilip Kumar -- a high-profile Amazon employee whose main job is to basically follow the CEO around and sit on the sidelines. A year's meeting was held beside him. Kumar occasionally goes to local open mic nights to talk stand-up comedy, but colleagues say he is very aggressive and intense at work.
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