As long as its customers are dissatisfied with the consumption for a few times, it is difficult for the team leader to activate it again, and he does not even know why his agent is inactive.
The richer the products on the platform, the more customer complaints.
Out of unease about their clients' assets, many micro-business team leaders are afraid to enter the social e-commerce market easily.
There is also a very important link here, that is, the head of the micro-business team used to have ownership of his own customers, and his agents were isolated from external projects and goods.
But it is different now. The platform will divert all the agents under the team leader to their WeChat through various methods such as training, commodity purchases, and sharing sessions.
In the future, there will be activities, products, and training on the platform. Agents can be informed through groups, circles of friends, including the system. You said, at this time, can the leader of the micro-business team not panic?
It seems empowering, but it has become a robbery. How can the leader of the micro-business team maintain loyalty and make great efforts?
03 What is the micro-business team leader doing now?
The so-called micro-business team leaders are not fundamentally different from our traditional franchisees and agents. Their identities are all platform/brand promoters and distributors.
Therefore, the author has said before that the agency model will always exist. No matter how the social e-commerce platform develops, the agency model will always be the most effective and fastest way to scale.
So, since the micro-business team leaders are so careless about the platform now, what are they doing?
In fact, after a round of baptism of social e-commerce, the micro-businesses began to go back to the old way, and the old way is quite fragrant.
1. Social e-commerce platforms are equivalent to business schools
After mixing with social e-commerce platforms for a few years, it is not completely useless.
For some micro-business team leaders, they have instead regarded the operating experience of N social e-commerce platforms in the past few years as a training.
At least I have experienced the group-based operations of the platform, how they do content, activities, and product sales. This is the guerrilla team has received a regular army training.
Therefore, after the baptism of social e-commerce platforms in recent years, those micro-business team leaders/founders who can achieve a scale of tens of millions a year are no longer e-commerce reckless, and they have begun to have brand marketing Consciousness, with the concept of team management and business management.
2. It is more realistic to be a brand that makes a fortune in silence
For a top micro-business team leader, joining country email list a social e-commerce platform still has too many uncontrollable factors.
Uncontrollable activities, uncontrollable goods, uncontrollable services, uncontrollable profits.
Instead, it is better to make a single product and make a brand yourself.
Start with word-of-mouth and repurchase from an explosive product, and then extend it after gaining scale and profit.
Therefore, many micro-business team leaders are very pragmatic now, only making one or two products or brands, and returning tens of millions to hundreds of millions of dollars a year.