Given a gravity-defying plane in the skies near Moscow, one would expect them to have a carefully prepared script and storyboard before taking off - to ensure that no moment was wasted. From the sound of it, OK Go didn't waste a moment - but not by tightly scripting everything. They took 21 flights over three weeks, but those three weeks did not happen consecutively. During the first, they spent their time gathering material on what worked, throwing in everything from cans of beans to paint to eggs to see what created the most interesting visuals in zero gravity.
Then they went home, pored over the industry leads footage, and made their plans. It was an extreme example of creative experimentation in action - testing everything you can think of and having an open mind as to what will yield results. And it's something that everyone involved in the project reacted to instinctively. "When we came back, all of these hardened pilots and weightless trainers understood what we were doing and bought into it," Damian says.
“They would yell at our guitarist Andy for hitting a pinada with the wrong hand on a take. It was really fun to watch everyone find the art in their soul. Know which metrics are important – and why After producing their unique music videos for a while, OK Go started hearing from physics and math teachers about how they used the films to introduce concepts around mechanics and time – and create problems for solve for the students.