Joe is a cashier at a department store in Cherry Hill, NJ. He was on his way to Wawa to have lunch. As he left, he asked everyone in the break room if they wanted him to pick up something for them, and his boss asked if he could get a bottle of water. Along the way, he was seriously injured and will be out of work for several months. To make matters worse, he was denied workers' compensation because he was injured while on a break. He Googles “can you get paid workers in New Jersey if you were on break” and clicks on the first result: search engine results page After reading the article, he realizes that his workers' claim denial falls into a gray area because he was on a break,
but was getting something back for his boss. He sees the office phone number and calls Phil. Instead of vying for “workers compensation lawyer,” Phil got a lead by simply answering a question that enough people were looking for, but it wasn’t very competitive. Usually you need an experienced SEO content strategist to come up with these topics, although we have published articles that explain some basics on how to do keyword research yourself. In addition to knowing how to Industry Email List find the right keywords to target in your content planning, it's essential to understand how to maximize the likelihood of ranking for the keywords you're targeting.
Google uses a type of artificial intelligence (AI) known as natural language processing (NLP) to interpret the quality of the content you write on your blog and determine the author's level of expertise. In other words, be thorough when writing a blog post. Google will be more likely to rank your content high if it determines that you have covered the topic thoroughly. 4. Pay Per Click (PPC) Advertising for Lawyers PPC advertising on the Google Ads platform will ring the phone faster than any law firm marketing channel you will find. Unlike traditional advertising, which takes years to build a brand, and SEO can take months or even years to generate cases, PPC starts generating leads immediately.