Does the product or service have new or different features that were not well supported in your previous or current marketing plan? What is the highest value your product offers? Is it a quality product or service? How did you know? Are your customers giving feedback repeatedly in a particular area? Gain a clear understanding of all aspects of competition. Can you define your competitors? Have you identified 3-6 competitors in the market? What are your competitors doing (really) well? how? What differentiates you from your competitors?
Why? Are there any potential competitors (those who offer a different product in another market segment and create higher value for your customers)? Gather what worked and what worked in past marketing results. After analyzing the first three parts of Phase 2, you industry mailing list better understand what the problem was (and what the problem wasn't) in past marketing efforts. Reviewing your past marketing plans, strategies and campaigns and asking the following questions is the final step in Phase 2. Do you have clear goals for each marketing channel as it relates to your brand voice and data that clearly reflects how your strategy works? Do you have measurable results?
Are you clear about every metric you analyze? Where is more clarity needed? Which campaigns were the most successful? what not? Is there a loss of profit or a high rate of return? Are there high engagement and low conversion rates? Phase 3. Redefine your goals and objectives clip_image008 Image credit: Flickr Before an audit, you may think you're on the right track and plan the wrong way. Instead, you can treat all goals other than increasing revenue and customer satisfaction as strategies.