This post was written by bryce christiansen of plusthis. Tell me if you have ever seen this happen. You're on facebook and an entrepreneur in one of your facebook groups posts an elaborate example of a tactic he wants to use with activecampaign. They need one system to industry leads talk to another system. Additionally, it needs to update a field and then trigger a tag that starts another automation. And then the entrepreneur ends the post with something like, "Oh, and I want this all to work natively in activecampaign...No other tools.
..No third-party help...And it should be free...Can someone do this? The truth is, I was that guy. Why do you need a tech stack I thought every tool was an expense. And it wasn't until I shifted my mindset toward every tool that helps me scale that I started to industry leads see my business results change. Tech stacks are growing for small businesses. Gartner, one of the largest research and advisory firms in this area, noted that technology spending accounts for the largest proportion of marketing budgets at 26%. Additionally, 68% of cmos expect their (already large) investments to only increase in 2021.
I love my tech stack. Over the past six years, I've grown plusthis from a bootstrapped startup to a multi-million dollar tech company using active campaign, zoom, clickfunnels, plusthis, zapier, facebook, and leadpages. There's no doubt that I couldn't industry leads have gotten to where we are as a company without it, and plusthis is at the top of that list of tech stacks. What is plusthis? Morethis campaign toolkit plusthis is a campaign toolkit of over 40 tools and integrations for activecampaign customers. It gives you the power to integrate your favorite tools, add urgency to your offers, and save time with automations.
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