In the previous post in this series (Key Steps and Best Practices for Winning with Amazon - Ecommerce), we looked at Amazon's exponential growth and how much mindshare it has gained globally over the past ten years, surpassing many older and more established brands. with unwavering attention to Phone Number List innovation and customer experience. Free Digital Marketing Plan Template Download FREE Resource - Digital Marketing Plan Template Our popular marketing planning template based on the Smart Insights RACE planning system. Access the Free Digital Marketing Plan Template Amazon's drive to become the "store of everything" has led the company to expand into many new and different areas, including technology, original content and web services (BBC iPlayer and even Netflix run on Amazon !).
While Amazon is more widely known as an e-commerce platform, the company's shift to media and its booming advertising business is beginning to Phone Number List cause tremors within the industry, with leaders like Martin Sorrell from WPP Group predicting that Amazon is the biggest threat to Facebook/Google. duopoly. Digital ad budgets Some analysts suggest Amazon's digital advertising revenue was over $1bn (£780m) in 2016, around $2.5bn in 2017 and could reach nearly $6bn in 2018. The global digital duopoly could be under threat, which could ultimately create opportunities for digital traders.
Digital Advertising Opportunities and Best Practices Brand marketers can no longer ignore Amazon. It is the third most visited site in the Phone Number List UK after Google and Facebook and it is expected that over 40% of UK households will have an Echo by the end of 2018. Amazon has integrated itself into the daily life of our consumers and we are starting to see a growing number of touchpoints, from smart devices like the Echo, to TV services and Dash buttons: Amazon products The Amazon network can be thought of as a 360 0 ecosystem , with advertising opportunities present in many different areas, including: Connected devices, e.g. Fire tablet, Kindle e-reader, Fire TV Amazon's Fresh and Pantry platforms Owned and operated e.g. Amazon, IMDb,an